7.2 Billion people live on this Planet. Can you imagine trying to feed them all?
At the Milan Expo 2015 the UK will reveal a structure housing every single person on earth. This will form a uniquely British perspective on the Expo theme. When we talk about “Feeding the Planet, Energy for Life”, we’re talking about people. More people = More food. That’s the challenge.
From the Terracotta army to Ai Wei Wei’s Sunflower Seeds, our ability to emotionally connect with population through representation is profound.
Remarkably a person remains recognisable at one hundredth of their real size. By scaling 7.2 Billion people by one hundredth, we have discovered that they will fit onto our Expo plot in 300 vertical layers. That’s a building measuring 80 metres long, by 15 metres wide by 12 metres high containing the entire world’s population.
Our pavilion will be the first to visualise the entire world’s population in three dimensions.